# V for Velocity

Conventional wisdom says "Speed kills".
In supply chain operations, lack of it kills more.

Amazon moved the bar to 1 hour delivery — and changing the operations landscape.
Not how much, but How fast.

If your inventory runs on a nightly batch, you cannot be Amazon's supplier. Even more difficult to be a competitor.

Check your process against the 4V test:
→ Volume: are you processing noise or signals that matter?
→ Variants: # of process variants is proportional to quality incidents
→ Velocity: how fast does information reach a decision? (now urgent)
→ Veracity: can you trace every decision back to a verified source?
One low score blocks all four.

Speed never killed supply chains.
Lack of it did.
🏁 Power your Operations with #STREAM-Intelligence

Source link: 
https://www.cnbc.com/2026/03/17/amazon-rolls-out-1-hour-3-hour-delivery-in-latest-fast-shipping-test.html